Branding Package-Logo Design and 120 Business Cards by emileypaper

Today's segment is going to focus on one sole topic:branding. I mentioned branding in the previous segment, but I really feel it deserves more than a simple 3 line blurb. Branding is one of the strongest tools in the handmade sellers arsenal. Large global corporations take advantage of the power of brand recognition, and so should you. And, with a little bit of creative know how and an adequate camera, you can do it fo...
Continue reading ...

There are several ways to promote your products that are a little more subtle than posting a blurb on Twitter or an ad on craigslist. But, sometimes subtle can be very effective. It seeps in to people's minds without them noticing, like a catchy advertising jingle. I've personally never bought Mennen, but that seemingly innocuous two word slogan still pops into my head every now and again...

Advertising for Free-Odds and Ends

• Branding-I know...

Continue reading ...

Notice Me by pinkiesister

While a lot of Etsians focus their energy marketing to people within the crafting community, don't forget that their is a whole world of people out there who have never even heard of Etsy, let alone your shop. This untapped market is filled with people who may be looking to by handmade, or who may even be interested in your product regardless of who made it or how but simply based on the uniqueness and quality of the piece. Spending some time advertising to the gener...

Continue reading ...

Continue reading ...

Wilfred Was Lacking in Social Graces by wrenandchickadee

When I first started selling on Etsy, I thought it was going to be as easy as simply posting my jewelry and sitting back to watching the items fly off my virtual shelf. It only took me a few days to realize I was a completely unknown artist in a highly saturated market. I had to get out there and start advertising! But where to start? Of all the books, websites, and blogs I read before starting my Etsy adventure, I never really saw...

Continue reading ...

I wrote a guest post for Handmade Spark today on how to fine tune your Etsy listings to get more views. Handmade Spark is a fantastic resource for Etsy sellers, filled with tips and ideas from other sellers. This is going to be my new go-to site for Etsy advice.

Continue reading ...

I've had an Etsy account since September 30, 2007, and most of that time was spent strictly as a shopper. I've had plenty of time to take note of how a package purchased from Etsy has arrived, and there have been some definite hits and misses. Some felt like a gift, beautifully packed in little decorative boxes with handwritten thank you notes, and some were merely tossed together and unceremoniously stuffed in an envelope. Having experienced the gamut myself, I realized that it was importan...

Continue reading ...